Utopeia wins creative mandate for Radius Developers

The account was won after a multi-agency pitch.

Mumbai-based Utopeia Communicationz has won the creative duties for real estate brand Radius Developers. The account was won after a multi-agency pitch which consisted of two rounds. According to industry sources, the marketing spends for the company this year are in excess of Rs. 150 crore.

Radius Developers is an associate of Wadhwa Group and claims to have a land bank of over 20 million square feet, spread over 21 proposed projects. The brand pitches itself as a modern take on real estate and maintains a philosophy of 'build around you'. The company is headed by Sanjay Chhabria, managing director.

Referring to the association with Utopeia, Ashish Shah ,COO, Radius Developers, says, "Radius, as a brand, seeks to carve a better tomorrow by recognising the need of professionalism and customer centricity across the real estate industry. It is this responsibility that drives us to push boundaries even in the communication space. We welcome Utopeia as our brand partner which brings with it the ability to amplify insights into simple ideas that solve complex marketing challenges."

Bhavik Bhandari, VP & marketing head, Radius Developers, says, "Partnering with Utopeia in our journey of brand building and business growth is a valuable association for us. Their fresh thinking and overall understanding of the luxury customer were the key drivers behind our choice. From a strategic standpoint, a partner which uses scientific approach to arrive at business solutions and brings to the table cohesive and clutter-breaking brand ideas, is a delight for us as marketers."

Sudarshan Banerjee, director and managing partner, Utopeia Communicationz, says, "Radius has been a satisfying win for us. In many ways, the vindication of our core thought of bringing back the love through a concerted effort across strategy, creative and execution with a strong sense of business. It was particularly satisfying to do this against the best that the advertising industry has to offer. What can we say when the client has such nice things to say about the effort."

Utopeia Communicationz claims to offer creative, digital, on ground, strategic and business solutions. The agency's clientele includes brands like Reliance Petro, Reliance Fresh, The Times of India, Axis Bank, Volvo Eicher, Nutrela, Hardware Renaissance, Man Realty, PeriPeri, Biara, Camlin Fine Sciences, Kenneth Cole and SuperDry and K Raheja Corp.