Lowe Delhi wins Pernod Ricard India business

The creative mandate is split between Lowe and Ogilvy & Mather

Pernod Ricard India has appointed Lowe Lintas Delhi as its brand communication partner following a multi-agency pitch. Lowe Lintas Delhi will be the second agency which will work on the wide portfolio of brands in a dual agency format.

As the creative partner, the agency will be handling the mandate of some of the leading brands marketed by Pernod Ricard India including Absolut, Blenders Pride and Nine Hills.

Sumeet Lamba, executive director, business development, Pernod Ricard India, says, "We are delighted to be associated with Lowe Lintas Delhi who will partner us in our journey ahead for some of our core brands. The team showcased their ability to think in a very non-linear way and that's what made the selection decision easy for us, we look forward to harnessing Lowe Lintas' expertise to make sure the team delivers some amazing work."

Commenting on the win, Naveen Gaur, president, Lowe Lintas Delhi notes, "It's a very exciting and challenging category but the more thrilling part is working with Pernod Ricard India. They have a bouquet of some iconic brands like Absolut and Blenders Pride and our task will be to take the brands further in a very unique and a disruptive way. We are really looking forward to our association with Pernod Ricard India to create some outstanding and out-of-the-box work."

Pernod Ricard India is a fully-owned subsidiary of Pernod Ricard, France. In India, it is the largest multinational alco-bev company with a business spanning the entire length and breadth of the country. With leading brands in each segment, Pernod Ricard India holds one of the most comprehensive and premium portfolios in the industry led by Indian whiskies such as Royal Stag, Blenders Pride and Imperial Blue, along with the home-grown wine sold under the brand name Nine Hill and Indian vodka - Fuel.

The company also distributes some of the leading international brands including Chivas Regal, Seagram's 100 Pipers, Ballantine's, The Glenlivet and Royal Salute Scotch whiskies, Jameson Irish whiskey Absolut Vodka, Havana Club rum, Beefeater gin among white spirits category, Martell cognac, Jacob Creek wine, Kahlúa and Malibu liqueurs and G.H. Mumm champagne.