Triton Communications wins creative duties of Gingercrush.com

The account will be handled by the agency's Mumbai office.

Triton Communications has acquired the creative mandate for Gingercrush.com, the soon-to-be-launched e-commerce portal floated by Swadesh Essfil. The account was won following a multi-agency pitch. As part of the mandate, the agency will work towards positioning and developing a brand identity for Gingercrush and scaling up the business against the background of modern-day online retail. Additionally, it will also work towards establishing the brand in the e-commerce market. The account will be handled by the agency's Mumbai office.

Gingercrush.com will offer consumers the option of customised prints and greater flexibility in customising T-Shirts, mugs, mobile/tablet covers and mouse pads, among other products. Also, the company has forged content partnerships and has a wide variety of branded licensed imagery from over 85 brands. Users can use digital images from this collection to create customised products for themselves.

Commenting on the association, Rajvi Makol, founder and CEO, Gingercrush.com, says, "We're excited to appoint Triton Communications as our creative partner. Out of all the agencies that we met, Triton impressed us the most with their in-depth understanding of the business and superlative execution of creatives. We look forward to building a long and fruitful association with Triton."

Virendra Saini, executive vice president, Triton Communications, adds, "To be awarded the Gingercrush.com mandate is inspiring. This is an exciting category to work on and we have created equally exciting work. We are delighted to partner with the brand and committed to take it to the next level. This latest win is a significant new entry in our portfolio of brands."