Contract wins Kelvinator's creative mandate

The incumbent agency on the account was McCann.

Contract Advertising, an independent communications company, has bagged the creative duties of Kelvinator, a consumer durables brand in the home appliances category. To begin with, Contract will identify a strategic platform for Kelvinator, followed by a limited mass media and retail campaign.

Commenting on the development, Ayesha Ghosh, general manager, Contract Advertising, says, "Having been an iconic brand, our aim is to make the brand more relevant to the current younger audience, keeping the brand's essence intact."

Harish Marathe, marketing head, Kelvinator, adds, "In Contract, we see an amazing partnership that enables us to fulfill our brand objective. Their work and approach gives us the confidence to realise the set goals for both our refrigerator and washing machine range."

The brand, through multiple campaigns, has established its proposition as 'the coolest one' and has eventually become synonymous with it. The task for Contract will be to rejuvenate the brand in today's highly competitive market.

Contract, a member of the JWT/WPP network, specialises in four practices - advertising, consulting, design and digital.