Vijay Joseph appointed senior creative director, DDB Mudra South and East

He will be based in the agency's Bengaluru office.

Vijay Joseph has joined DDB Mudra South and East as senior creative director. He will be based out of Bengaluru and will report to Vishnu Shrivastav, creative head of the same division.

Before joining DDB Mudra, Joseph has been associated with other agencies such as JWT India, Ogilvy & Mather and Disha Advertising. He has worked across categories with clients such as Nike, Van Heusen, Black Dog Scotch Whisky, Prestige Builders, IBM, Indus Pride, Scullers, Indigo Nation and TVS Mopeds, amongst others. In 2013, his eco-friendly bag designs for Lifestyle won him the prestigious One Show Award.

Commenting on his new role, Joseph says, "I'm excited to join DDB Mudra South and East at a time when a new creative leadership is taking over. It gives me the chance to be a part of creative evolution that's taking shape, than to merely join the ranks in a system that's already in place."

Shrivastav, creative head, adds, "Vijay has an awesome combination of great craft, lateral thinking and brilliant attitude. I welcome him on board, and I'm certain his vast experience and dynamism will add another dimension to DDB Mudra South's creative leadership."

The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, is an integrated marketing communications and services network. It comprises three agency networks, six specialist agencies and eleven strategic business units which offer their services under media, OOH, retail and experiential categories.