Contract wins Sansui's creative mandate

The incumbent agency on the account is McCann.

Contract Advertising, an independent communications company, has bagged the creative duties of Sansui, an electronics company known for its extensive range of LED TVs and colour TVs. The business was awarded on the basis of the agency's credentials, which demonstrated its ability to build brands across categories for a cross-section of consumers.

As part of the creative mandate, Contract will handle the creatives for the entire range of television sets offered by the brand. For the same, a campaign will be rolled out shortly across print, digital, TV and out-of-home (OOH). Sansui has recently launched its latest range of Curve 4K Ultra HD LED, 4K LED and other technologically advanced products, aimed at carving a niche for itself in the market.

Confirming the development, Amitabh Tiwari, COO, Sansui, says, "We are at an exciting phase. With this new range of products, we aim to achieve a new position in the market and offer our customers the best technology at great value."

Commenting on the win, Rana Barua, CEO, Contract Advertising, shares, "We are excited with the new opportunity awarded to us. We take pride in developing challenger brands and, with Sansui reinventing itself, we feel this partnership has been forged at the right moment."

Contract, a member of the JWT/WPP network, specialises in four practices - advertising, consulting, design and digital.