Utopeia wins creative mandate for K Raheja Corp

The account was won after a multi agency pitch.

Mumbai-based Utopeia Communicationz has bagged the creative account of K Raheja Corp. The mandate was won after a multi-agency pitch involving multiple rounds. The incumbant agency is IBD brands, a part of Percept Hakuhodo.

K Raheja Corp is a real estate company, with investments in commercial, residential and hospitality projects, primarily located in Mumbai, Hyderabad, Bengaluru and Pune.

Nishank Joshi, GM, marketing, K Raheja Corp, says on the association, "Utopeia was the agency with clutter-breaking creative and strategic excellence. Their team's passionate commitment and disruptive thinking struck a chord with our own values and approach. They understood our ambition and approach, and our teams felt great chemistry with them which is critical for a successful client-agency relationship."

Sudarshan Banerjee, co-founder and head, Utopeia Communicationz, says, "K Raheja Corp has been one of the legendary names in real estate, and we are thrilled to be able to partner and chart the way forward for the brand." He also adds that new communication from the brand can be exepcted by end of this month.

Utopeia Communicationz was founded in 2012 with the idea of bringing back the old days of advertising. It currently employees 40 people and claims to offer creative, digital, on ground, strategic and business solutions. The agency's clientele includes brands like Reliance Petro, Reliance Fresh, The Times of India, Axis Bank, Volvo Eicher, Nutrela, Hardware Renaissance, Man Realty, PeriPeri, Biara, Camlin Fine Sciences, Kenneth Cole and SuperDry.