Hoppits' latest campaign aptly and humorously conveys how the human tongue helps us in carrying out innumerable daily tasks, from chewing to blabbering and that we often take it for granted. The video, created by McCann and Chrome Pictures, urges viewers to have mercy on the tongue and take a bite of Hoppits chocolate - 'Apni zabaan pe taras khaiye, usse Hoppits khilaiye'.