ParentCircle appoints Leo Burnett as its creative agency

The English magazine has also roped in Edelman Digital for handling its digital duties.

ParentCircle, an English monthly magazine, has appointed Leo Burnett and Edelman Digital in India to handle communications, brand strategy and digital duties in anticipation of its upcoming products and platforms.

Announcing the move, Nalina Ramalakshmi, founder and managing director of ParentCircle, says, "We were looking for strategic and integrated communication partners to enable us to convey our brand message in the most appropriate manner to the broader world. ParentCircle aims to be a household name, both in the country and across the globe. We are extremely pleased to partner with Leo Burnett and Edelman Digital."

Leo Burnett is entrusted with the opportunity of playing a crucial role in the branding communication strategy of ParentCircle. Leo Burnett will craft and execute integrated campaigns for the magazine brand.

Edelman Digital has been mandated to create and implement an integrated social and digital media strategy with comprehensive creative and content-driven solutions for ParentCircle.

A brand of Shri Harini Media (A Ramco group associate), ParentCircle started off as an English monthly magazine that caters to various subjects related to parenting and child development. After tasting initial success, the company also garnered mileage with Chellamey, a monthly Tamil magazine exclusively designed for Tamil reading audiences around the same subjects.