Flipkart's Nitin Kochhar joins ShopClues as AVP

Animesh Kumar, founding team member at Fashionara, also joins ShopClues as associate director.

ShopClues, has appointed Nitin Kochhar as AVP - Categories. Kochhar is the former senior director of business development at Flipkart and has over ten years of professional experience. At ShopClues he will be responsible for maintaining and building the strong foothold of various categories on the website, including home and kitchen, electronics and tech products.

On his appointment, Kochhar says, "I'm thrilled to be a part of one of India's fastest growing e-commerce ventures. My goal will be to leverage category exposure in electronics, FMCG, baby care, books and office supplies, and apply it at ShopClues. ShopClues is in an exciting phase of growth and expansion, and I'm happy to come on board at this crucial stage."

Animesh Kumar, founding team member at Fashionara, has also come on board as associate director. Kumar has more than 11 years of leadership experience in the areas of brand management, buying, product management, retail operation and merchandising. He has been instrumental in launching several brands, headed profit centres, and been involved in start-ups and turnaround projects at Indus-league, Reliance Trends, Bharti Wal-Mart and Fashionara.com.

Commenting on his new role, Kumar says, "I'm always looking for new challenges in my career and with ShopClues I have another opportunity to deliver significant results. The marketplace and its differentiated value proposition hold tremendous potential in India. I will be keenly involved in managing category performance including SKU rationalisation, vendor relationships and contract negotiations, which form a very vital aspect of any e-commerce business."

Radhika Aggarwal, co-founder and chief business officer- ShopClues, comments, "We are most pleased to have Nitin Kochhar and Animesh Kumar on board. Our broad range of unstructured categories is one of our USPs and, therefore, this division is very significant for our marketplace model. Nitin and Animesh are best suited to head this division as both have over a decade of relevant experience and have played a pivotal role in turning around the e-commerce businesses they have been a part of. We look forward to the positive impact of their leadership, dynamism and proven abilities in scaling business growth."

ShopClues is one of India's leading online marketplaces and claims to have more than 40 million monthly visitors. Founded in July 2011 in Silicon Valley, it is an Indian subsidiary of Clues Network Inc., a US Corporation and is based out of Gurgaon.