Magnon eg+ appoints Ashutosh Negi as executive creative director

Negi will be based out of the company's head office in Noida.

Magnon eg+, the brand implementation and creative production agency, has appointed Ashutosh Negi as executive creative director. Magnon eg+, a sister company of MagnonTBWA, is a part of eg+ worldwide.

Negi, who has 17 years of industry experience, began his career at Dhar & Hoon. He moved on to work with J Walter Thompson, Contract Advertising, Draft FCB Ulka, Law & Kenneth and Percept India. Negi has handled clients like Mini Cooper, Sony, Reckitt Benckiser, Apollo Tyres, ESPN Star Sports, Dabur, DLF, Unitech, Tropicana, Panasonic, Microsoft and Lay's Chips, among others. He was also managing his own film production company in Mumbai.

On his appointment, Negi says, "I am extremely excited to join the young and vibrant team here. Driven by entrepreneurial zest, it is a potent blend of creative and strategic knacks with a strong underpinning of digital lineage, providing me the best of platform to experiment."

Vineet Bajpai, group CEO, TBWA India, says, "We would like to extend a warm welcome to Ashutosh Negi in our journey towards innovation and creativity. As an organisation, we are growing with an incredible momentum and, at this stage, we look forward to Ashutosh boosting the creative output of the agency and leading the creative department."

Vivek Merani, managing director, Magnon eg+, says, "Marketing and consumer communication is pacing towards digital, whereas digital and social strategies are getting increasingly dependent on creative branded content that needs to be produced. We look forward to Ashutosh's experience in this space and believe he will lead the way for us."

The agency's client roster includes Panasonic Smartphones, Yashoda Hospital, HP, Le Passage To India and Excelity.