DDB Mudra South & East appoints Rajat Ray as associate vice president

He joins DDB Mudra after a five year stint at Ogilvy & Mather, where he served as the client services director.

Rajat Ray has been appointed as the associate vice president for DDB Mudra South & East. He will be based out of the company's Bengaluru office, he would be reporting to Sujay Ghosh, Executive Vice President’

A seasoned professional with over two decades of industry experience, Ray has handled both B2C and B2B sectors extensively in his career. Some of the key accounts he's worked on till date include Dabur Chyawanprash, Shriram Properties, The Fort Radisson Resort, Konark Cement, Tata Steel, GKB Opticals, Aircel, Ramco Systems, Nyle Shampoo, Fairever Skin Cream, Eastern Masala, EID Parry's Confectionaries, MRF Cricket Equipment, General Mills, Colgate Palmolive and Axis Bank.

He worked with Ogilvy & Mather for five years in the capacity of client services director and led the consolidated advertising team on the IBM account. Prior to that, he was associated with Euro RSCG and Fountainhead.

On his appointment, Ray says, "I'm extremely excited about my new assignment at DDB Mudra and look forward to navigate through the unique opportunities and challenges that the alco-bev category presents. In the short span that I've been here, I've been struck by the overall levels of energy and enthusiasm. I am impressed with some of the work emanating from this office - clearly indicative of the high level of strategic thinking and creative talent it has at its disposal."

Commenting on the development, Cherian adds, "I am happy to welcome Rajat to the DDB family. Rajat brings with him strong creative agency experience handling global brands & businesses. He is an excellent people's person and demonstrates strong leadership skills."

DDB Mudra provides specialised solutions for influence and behavioural change. DDB Mudra South & East's client roster includes USL Diageo, N Ranga Rao & Sons, TTK Prestige, Aditya Birla Nuvo Ltd., to name a few.