Intex Technologies appoints Publicis Capital as its creative agency

The mandate for the agency is to engage with the youth in a manner which echoes the company's philosophy of 'improving the quality of life'.

Intex, a diversified technology firm, has brought on board of Publicis Capital as its creative agency. The aim behind roping in Publicis Capital is to strengthen the company's position in the smartphone market. The mandate for the agency is to establish a better connect with the youth, in tune with Intex's philosophy - 'improving the quality of life'.

For Publicis, it will mark an entry into the country's mobile handsets market which is set to become the second largest smartphone market in the world by 2016. Also, a Cybex Exim Report from April 2015 claims that Intex's import shipments for smartphones were the highest among Indian handset manufacturers.

Commenting on the association with Publicis, Intex's director, Keshav Bansal, says, "We are thrilled by the market response to our innovative products which reflects in the rapid growth of our brand. I am confident that this association will not only enhance our connect with existing consumers, but also increase our customer base to make Intex a household name in the country."

Moreover, Hemant Misra, country head & CEO, Publicis Capital, adds, "We are very excited at partnering Intex in this high-excitement category. The ambition and drive at Intex is infectious, and we are looking forward to making waves in this category. The width of the product portfolio will enable us to engage every young person in the country; that for us is the biggest challenge and the biggest source of excitement."

Intex, a diversified technology company, is a major player in the mobile handsets, consumer durables and IT products segments.