Apollo Tyres appoints JWT as its global creative agency

Replacing The Brooklyn Brothers, JWT will now work on growing Apollo and Vredestein, the key brands of Apollo Tyres' portfolio, globally.

Apollo Tyres has announced the appointment of J. Walter Thompson Co as its global creative agency. JWT won the mandate following a multi-agency pitch. It replaces incumbent The Brooklyn Brothers. Apollo and Vredestein are the key brands of Apollo Tyres portfolio, and JWT will work on growing these brands globally.

Marco Paracciani, chief marketing officer, Apollo Tyres, says, "We thank The Brooklyn Brothers for the work done in the last year. We are very excited to have JWT on board with us to further grow the two great brands -- Apollo and Vredestein. The team has demonstrated real passion and understanding of our brands. We look forward to working with them and developing category leading communications."

Jagdip Bakshi, JWT London, global team leader, adds, "Apollo is an amazingly successful business which continues to challenge and set new benchmarks in the tyre industry. It is an exciting time to be partnering with them and we look forward to developing great work."

The new global relationship will be run out of Apollo Tyres' global marketing office in London and JWT will service the brand from its London, Amsterdam and New Delhi offices.