Louella Rebello joins Grey India as Senior ECD, Mumbai

Rebello joins from TBWA India where she worked on brands like Nissan, Standard Chartered and TTK Health Insurance.

Louella Rebello has joined Grey Group India as senior executive creative director, Mumbai. She will be responsible for the creative services out of its Mumbai Office and be an integral part of Grey's creative leadership team.

In her previous position, she headed the Mumbai office at TBWA India and worked on accounts like Nissan, Datsun, Kuoni Travel, Standard Chartered, Cigna TTK Health Insurance and Singapore Airlines. Prior to TBWA India, Rebello was with DDB Mudra Group.

She successfully launched the 'Cross Polo' campaign for Volkswagen India, which was lauded by the brand as an example of creativity and effectiveness. Under her leadership, 'The Hinglish Project' won a highly coveted Cannes Gold in 2012. She and her teams also won two Cannes bronze, a silver and bronze at Spikes Asia, an Adfest Bronze and a London International Finalist in 2012/13. Rebello has a kitty of awards under her belt including Cannes Lions, Spikes Asia, London International Awards, The Yahoo Big Idea Chair and Adfest.

"Louella is a 15-year veteran. Her wealth of knowledge, experience and strong leadership skills will be invaluable to us as we look to consistently create 'Famous & Effective' campaigns for our clients. I am confident her appointment will accelerate our goal in elevating GREY group's creative services and standards to even greater heights," said Sunil Lulla, chairman & managing director, Grey Group India.

At Ogilvy, where Rebello from 2003 to 2011, leaving as senior creative director, she worked on brands such as Vodafone, Tata Safari, Tata Sumo, Unilever Foods, Amaron India, Star TV and Bank of India. "It is certainly exciting and a privilege to be appointed as the person responsible for Grey Group's Mumbai Office. They are a talented team and I am excited to dive in to deliver on its North Star of 'Famous & Effective' " said Rebello.