Lowe Lintas wins creative mandate for Hike Messenger

The account will be handled by the agency's Bangalore office.

Lowe Lintas has won the business for instant messaging brand, 'Hike'. As part of the creative mandate, the agency will work towards scaling and positioning Hike as a brand. Additionally, it will also work towards enhancing the brand's growth story in the Indian mobile app market. The account will be handled by the agency's Bangalore office.

Commenting on the association, Kavin Bharti Mittal, founder and CEO, Hike says, "We're excited to appoint Lowe Lintas Bangalore in our journey to build the brand Hike. We are excited and can't wait to see the great stuff that comes out of this partnership."

Launched in December 2012, Hike claims to have has 35 million downloads so far. The app boasts of a fairly young user base with over 90 per cent of its users being under the age of 25 and residing in India.

GV Krishnan, president, Lowe Lintas (South) comments, "To be awarded the Hike mandate is inspiring and exciting. Right from the time we met, we knew we were dealing with a team that thinks and acts different. We are delighted to partner with the brand and committed to take it to the next level. This significant win makes our already existing portfolio of brands in the e-commerce and digital space richer."

Lowe Lintas also holds accounts of various digital brands like Flipkart, Practo, Urban Ladder, Zopper, FabFurnish, TaxiForSure, GCPPL, CarDekho among others.