Famous Innovations wins Zoom TV creative mandate

This is the third brand (after Movies Now and Romedy Now) from the Times Group that has partnered the agency.

Zoom has appointed Famous Innovations as its creative agency. The mandate for Famous Innovations includes all ATL and BTL activities of the Hindi Entertainment channel from Times Network.

Speaking about the win, Raj Kamble, founder and CCO, Famous Innovations, said, "Bollywood is close to the heart of every Indian and there is a lot of potential to create striking communication for the brand. Given that Bollywood is changing constantly, our vision for Zoom will be to stay ahead of these trends with our innovative thinking and approach."

Shantanu Gangane, head of marketing, Zoom, Times Now and ET Now commented, "Zoom is all about glamour, style and dynamism. We chose Famous Innovations because we saw this attitude reflected in Famous' brand of work coupled with refreshing ideas on Movies Now and Romedy Now in the last one year. The coming year promises to be a particularly exciting one for brand Zoom in terms of communication and product offering. We look forward to a mutually beneficial creative association with Famous Innovations."

Famous Innovations' other clients include Raymond, Mahindra, Titan, SABMiller, Zivame.com, Piramal Group, Lakme Salon, Total Environment and Vadilal Ice Cream.