LifeCell awards creative duties to MagnonTBWA

The company intends to renew its online presence.

LifeCell, an umbilical cord stem cell bank, has appointed MagnonTBWA as its creative agency. The company wants to revamp its online presence. Following a multi-agency pitch, LifeCell granted the digital duties to MagnonTBWA. The agency will work on creating web properties for LifeCell's corporate and service brands.

LifeCell has previously published digital ads and also provides an online payment gateway to reach its target group, even in smaller cities. MagnonTBWA will be delivering LifeCell website properties for India & GCC markets with specific emphasis on showcasing the brand's wide range of services, namely - BabyCord, BabyShield and Femme. The company also plans to involve brand ambassador Aishwarya Rai, who has been seen in LifeCell's TVCs and in the digital campaigns as well.

On the new partnership, Vineet Bajpai, Group CEO, TBWAIndia says, "We are extremely excited to partner with LifeCell, a truly pioneering brand that has won the trust of over 130,000 parents across the country. Our aim is to create a digital experience that complements the cutting-edge and futuristic nature of the services LifeCell provides. MagnonTBWA team looks forward to being partners in progress with LifeCell."

V. Ravi Shankar, CMO, LifeCell also adds, "There has been a significant increase in the traffic to our website prompting us to revisit the key aspects of our web properties and create international design, rich user experience, educative content and a compelling call for action. We found that MagnonTBWA has both technology and design competencies to take LifeCell's digital journey to the next level." MagnonTBWA's client roster includes brands such as Haier, Hilton, Hyundai, Michelin, Schneider, Sony, Standard Chartered Bank, Suzuki and UNICEF.