DDB MudraMax-Media appoints Gerald Roche as senior vice president

Roche, in addition to specializing in digital strategy, has also been a part of several brand-building innovations.

DDB MudraMax-Media has brought on board, Gerald Roche as senior vice president, in a bid to strengthen the mulch-specialty expertise of the agency and to aid in brand building too.

Gerald Roche has worked closely with all aspects of media planning, buying and AOR management, having spent over two decades in the industry. He specialises in digital strategy and has also contributed to many brand-building innovations.

Gerald Roche says, "MudraMax-Media - and DDB Mudra Group - with its array of capabilities, offers clients with outcome-focused solutions that are differentiated and out of the box. I am delighted to be a part of this team."

Commenting on Roche's appointment, Sathyamurthy Namakkal, president, DDB MudraMax-Media and OOH says, "Gerald brings a set of skills to MudraMax; some that are unique and some that complement our current talent and philosophy. His leadership will benefit all our clients, team and media partners."

Roche has worked with established clients like Asian Paints, Aircel, Axis Bank, Britannia, Cadbury (Mondelez), Chrysler, Emirates, Marico, McDonald's, Ranbaxy/Sun Pharma and Tata Chemicals.

DDB MudraMax (Engagement & Experience) provides multi-specialty expertise to help build brands in the age of convergence and complex consumer dynamics. DDB MudraMax comprises four disciplines - Media, OOH, Retail and Experiential.