AMES 2015: Lowe Lintas + Partners India is Agency of the Year

India leads awards tally; Wins 31 metals.

Lowe Lintas + Partners has bagged the agency of the year award in the 'Effectiveness' category of the Asian Marketing Effectiveness and Strategy (AMES) awards. The agency has won a total of ten trophies (which is also the maximum to any agency in India), out of which four are silver and six, bronze. All the awards won by the agency were also in the 'effectiveness' category.

In the 13th edition of the awards, India has also fared well, with 31 wins, which is the highest scored by any country. It was closely followed by China, Australia and New Zealand. For the record, India also had the highest number of shortlists with 63 shortlisted contenders.

However, out of the total of 26 golds awarded, India managed only two, both of which went to PHD India, for its Kan Khajura Tesan campaign with HUL. The agency also won one silver and one bronze. India failed to score any of the three platinum awards, while the 10 out of 44 silvers and 19 bronze from the total awarded 70, came home.

Maxus India scored the second highest in the Indian tally, with five total awards. It holds two bronze in Data & analytics category, two silvers and one bronze in the Media strategy category.

Mindshare is the next, with four trophies, a silver and three bronze in digital strategy, media strategy and e-commerce categories. Other Indian agencies to win were, Rediffusion Y&R (a Silver in effectiveness), Everest Y&R (a Silver in E-commerce), BBDO (three Bronze in effectiveness), DDB Mudra (a Bronze in effectiveness), McCann (a bronze in effectiveness) and Soho Square (a bronze in effectiveness).

The Indian campaigns which seemed popular with the AMES jury were 'Power of 49' for Tata tea, with five total wins, 'touch the pickle' for Whisper and 'respect women' for Havells, with three awards each. HUL's Kan Khajura Tesan also received two awards.

The AMES awards 2015 were held in Singapore preceded by addresses from many eminent names in the industry. The jury was presided over by James Thompson, the MD of Global Reserve Diageo and included Charles Cadell of McCann Worldgroup, C S Park of Cheil, Paul Heath of Ogilvy and Partners among many others.