Rediffusion's Prithviraj Banerjee is now agency head, DigitasLBi India

Based in Mumbai, he will be in charge of the agency's clients nationally.

DigitasLBi, the Publicis Groupe company, has roped in Prithviraj Banerjee as head, India. Based out of Mumbai, he will report to Amaresh Godbole, managing director, India. Prior to this Banerjee was strategic planning head - Rediffusion Y&R Mumbai and Everest Brand Solutions.

Speaking about the new development, Amaresh Godbole says, "Prithvi has pedigree and a track record of being a true partner in fulfilling an agency's vision and long term growth strategy. Our India clients business now accounts for a majority of our revenue and Prithvi will be focused on charting the roadmap for its sustained growth."

Banerjee has worked with BBH in London and India, and started his advertising career with Leo Burnett. His experience includes both strategy and account management stints working on brands like Vaseline, Tata Motors, Vodafone, Reliance Mobile, Kronenbourg, Taj Group of Hotels and SBI Mutual Funds.

Banerjee is counting on his years of experience in mainline advertising. "It taught me the importance of big-brand thinking. I hope to bring this competency on board and build a confluence of strategic brand focus with the latest technological and creative solutions."

DigitasLBi is a global marketing and technology agency that helps businesses embrace creative and technological changes. It offers expertise across brand building, creative storytelling and real-time distribution to enables brands prepare for the digital future.