Amitava Sinha joins Genesis Advertising as group CEO

Prior to this, he was chief operating officer at Rediffusion Y&R, a post he quit in January this year.

Advertising veteran and former chief operating officer, Amitava Sinha is joining Genesis Advertising as group CEO. Sinha will have equity participation that would progressively increase with time and growth of the agency.

Founded in 1993, Genesis is a Kolkata-based agency with offices in Mumbai and Delhi as well. The group also has a very robust exhibitions business. Confirming the development, Ujjal Sinha, founder and managing director of Genesis is really upbeat about the way forward, "With someone of Amitava's seniority and stature at the helm, we are now set to realise our ambition of exploring new domains, new geographies, new competencies and, of course, new and more exciting brands to work on. We should soon be a medium sized independent agency to reckon with nationally."

"Though it is a somewhat new context and challenge, my mantra at Genesis will be the same as what has worked for me in building up several network agency offices hands on - building teams, building relationships and building brands/businesses," says Sinha on his new role.

Sinha began his career in marketing with FMCG major Reckitt & Colman (now Reckitt Benckiser) in the mid 1980s. He then had a seven-year stint at JWT (then HTA) handling essentially the ITC cigarette brands, which were among biggest advertisers of that time before heading the operations of McCann Erickson's first office in Kolkata and thereafter Bates. He joined Rediffusion Y&R in 2003 and played various senior national roles before taking over as chief operating officer in 2011.