Scarecrow Communications wins creative mandate for Zee Learn

The agency was selected after a comprehensive pitch process.

Zee Learn, an extended arm of Essel Group, has awarded its creative mandate to Scarecrow Communications. The agency was selected after a comprehensive pitch process.

Commenting on the development, KVS Seshasai, chief executive officer, Zee Learn, says, "Zee Learn is not only a pioneer, but also a thought leader in the education space. Exponential growth is possible when there is a quantum leap in ambition. In Scarecrow, we found the perfect blend of creativity and passion that can empower our journey to the next level. Also, we are poised for strong growth across different categories, and this journey with our creative partner will play a critical role in bringing strong ideas and innovations to life for our brands."

"Zee Learn is responsible for nurturing a range of educational brands like Kidzee, Mount Litera Zee Schools, MLSI- International School, ZIMA and ZICA, which provide best-in-class education right from early childhood to vocational learning. With Scarecrow Communications as our creative agency, we are confident their passion for creativity will help us communicate our passion and excellence in knowledge building," adds Abhinav Upadhyay, head, marketing and innovation, Zee Learn.

Commenting on the creative mandate, Raghu Bhat, founder-director, Scarecrow Communications, shares, "At a personal level, I am very happy to be working on Zee Learn as this is an interest area. But, there are two other things that make this mandate even more exciting. Firstly, the sheer audacity of Zee Learn's vision, plus the role of communication in realising it, and secondly, the company is very entrepreneurial in its approach."

Arunava Sengupta, founder-director, Scarecrow Communications, adds, "We are thrilled to be partnering Zee Learn at such an important stage of the brand life cycle. Through this mandate, we have an opportunity to touch the lives of children from the ages of 2 to 18. That is very satisfying."

Scarecrow Communications handles multiple brands of the Essel Group including &Pictures, Zee Khana Khazana and DittoTv, to name a few.

Zee Learn runs a chain of preschools such as Kidzee, and claims to have more than 1350+ preschools in more than 500+ cities. Zee Learn also runs Mount Litera Zee Schools, the fastest growing school chain in the country. Zee Learn's other offerings include Brain Cafe, Zee Institute of Creative Art and Zee Institute of Media Arts.