Lowe Lintas & Partners to handle creatives for Zopper

The agency was chosen after a multi-agency pitch.

Zopper, the hyper-local mobile marketplace has appointed Lowe Lintas & Partners as its creative partner, following a multi-agency pitch.

Speaking on the announcement, Neeraj Jain, co-founder and CEO, Zopper, says, "We couldn't have found a better agency than Lowe Lintas & Partners to understand our target market opportunity. The agency was taken on board purely by virtue of their strong creative deliveries and the brand road map presented to us. We are confident that the agency will facilitate Zopper in becoming a veritable leader in this domain."

Zopper hopes that Lowe Lintas & Partners will help expand its presence across multiple cities and become a brand that is analogous to hyper-local mobile shopping. Lintas has handled start-ups like Micromax, Flipkart, Myntra, OLX, Bookmyshow, CarDekho, Hotstar, Taxi For Sure, Freecharge, Practo, Paperboat, First Cry, Paisabazar and Bharat Matrimony.

Naveen Gaur, president, Lowe Lintas & Partners, says, "We are very excited in partnering Zopper on its brand journey. It offers a unique opportunity to establish both a brand and a completely new category itself. We see incredible opportunities to bring forward new insights and introduce absolutely fresh communication to make it a great brand."

Zopper.com was founded by entrepreneurs Surjendu Kulia and Neeraj Jain. It taps on the benefit of shopping at a retail store and combines it with the convenience on phones. Backed by investors such as Tiger Global, Blume Ventures and Nirvana Ventures Advisors, the company has raised over $6.5 million in venture funding.