Vishnu Srivatsav is now creative head, DDB Mudra South & East

He was earlier senior executive creative director at Grey Worldwide.

Two-time Cannes Gold Lion winner Vishnu Srivatsav has recently joined DDB Mudra South & East as creative head. Joining the agency's Bengaluru office, Srivatsav would be partnering Ranji Cherian, president, DDB Mudra South & East, as the creative lead on the agency's client roster.

With an experience of over 15 years, he began his career with RK Swamy BBDO and has worked with various creative agencies including FCB Ulka and Grey Worldwide. Vishnu joins DDB Mudra Group from Grey Worldwide where he was senior executive creative director.

His work for Duracell has won Cannes Gold Lions and Bronze Lion. He has also been awarded with a Cannes Bronze Lion for his work on DHL. His other accolades include an Adfest Gold Lotus, D&AD Inbooks, One Show Merits and Kyoorius Blue Elephants.

Some of the brands that Srivatsav has worked with include Gillette, DHL, Fiat Punto, Honda Brio, Duracell, Killer Jeans, Indian Oil, Britannia, Bajaj Allianz Insurance, Dabur, Bharti Axa Insurance, Reliance Mobile, Intex, National Geographic Channel, Fox Traveller, Aircel Cellular, Lee Jeans, 3M, Dell and TimesPro.

On joining DDB Mudra, Srivatsav says, "It was a chance to join one of the world's most prestigious agencies. It was a chance to work with Sonal, who's an absolute legend. It was a chance to work on some great brands that have defined their markets. And well, here I am. I'm truly excited to partner Ranji and the rest of the team to do some great work on these awesome brands, and add to DDB Mudra Group's formidable reputation for creativity."

Srivatsav will report to Sonal Dabral, chairman & CCO, DDB Mudra Group, who says, "Vishnu is a rare creative mind. A modern thinker and a great craftsman. His work has charmed the consumers and award juries alike. DDB Mudra Group is surging ahead with a new momentum, so it's just the right time for a multi-dimensional talent like Vishnu to join us. I am confident that he will help continue this momentum and take one of our most important offices to the next level on the back of some path-breaking creative work."

On his appointment, Cherian, president, DDB Mudra South & East, adds, "We are delighted that Vishnu is joining us as creative head of DDB Mudra South & East. He is a great people person, and he is driven with passion and purpose. I wish him all the very best."