Scarecrow Delhi bags creative duties of Graviti Smartphone Accessories

The account will be handled by the agency's Delhi office.

Delhi-based EasyTech Global has appointed Scarecrow Communications as its creative agency. The account moved after a multi-agency pitch.

Graviti has a wide range of mobile accessories from power banks to car chargers to Bluetooth accessories to screen protectors. One of the flagship products of the company is Graviti Power Banks.

Referring to the association with Scarecrow, Gopal Kalra, chairman, EasyTech Global, says, "In Scarecrow, we found the right mix of creative excellence, consumer understanding and passionate involvement, which made us choose them."

Raghu Bhat, founder-director, Scarecrow Communications, says, "There is an immense opportunity to create a premium brand in this category that is highly commoditised. We like the challenge of achieving maximum impact with minimum spends in a cluttered market, as that gives the widest canvas for our creativity."

Arunava Sengupta, founder-director, Scarecrow Communications, adds, "Start-ups like to work with us. Graviti is one more validation of that. There is something highly satisfying working on brands that are at an inception stage, be it Localbanya or &Pictures, as that gives us the chance to create things from scratch."

Scarecrow Communications also handles brands such as ITC Fiama Di Wills, Danone, Anchor Panasonic, Zee, Wagh Bakri and Hungama.com.