Scarecrow bags creative duties of Spykar

The account will be serviced out of the agency's Mumbai office.

After a systematic multi-agency pitch process, Scarecrow Communications has secured the creative duties of Spykar, the apparel and accessories brand. The account will be handled by Scarecrow's Mumbai office.

Spykar's products range from jeanswear, shirts, t-shirts, perfume and eyewear.

Confirming this development, Sanjay Vakharia, COO, Spykar, says, "We partnered with Scarecrow because we found the same passion running in their bloodstreams as in ours. We found the team to be very cued in to the needs and aspirations of the youth of the country, and very sincere in their approach."

Manish Bhatt, founder-director of Scarecrow, adds, "Spykar is a truly cult brand among the Indian youth. It can be called the MTV of apparel or Harley of the fashion world. Spykar being a youth heartthrob, it is not only aspirational for a young agency like Scarecrow, but also aspirational for the relatively younger talent at Scarecrow to work on. After meeting Sanjay and his able team, who intuitively understand the pulse of the Indian youth, I am pretty sure that, together, we will be able to take this only Indian youth brand to even greater heights, and also make the brand stay ever-relevant to the youth."

Scarecrow is a five-year-old agency and handles creative duties for companies such as ITC, Relaince ADAG, Reliance Industries, Emami, Zee, Danone, Nestle, Henkel, Future Group, Generali, Barclays, DBS, Housing.com, Panasonic, Viacom, DS group, Rupa, Wagh Bakri, Shriram, SBI and Bharat Petroleum.