Flipkart awards digital creative mandate to Dentsu Webchutney

The agency's mandate is to handle the online campaigns of the brand

Dentsu Webchutney has won the digital creative mandate for e-commerce company. The agency's mandate is to handle the online campaigns of the brand. The account will be handled out of the agency's Bengaluru office.

Commenting on the news, Gautam Reghunath, vice president at Dentsu Webchutney, Bengaluru, says, "To be fair, we've been pulling off exciting interactive and video projects with Flipkart for a while now and to make this official is great news for all of us. The brand has been wonderfully built over the last few years, and we are proud to now be an integral part of this. Something that we're looking forward to is the extent of collaboration with the strong digital marketing and strategy teams at Flipkart. There is already great synergy between both sides, and we are collectively building towards even more success for the brand and the business."

Commenting on bringing Dentsu Webchutney on board, Shoumyan Biswas, senior director, Flipkart, notes, "Webchutney has proven experience, and we needed a partner who not only understand our business, but also the pulse of our consumer base as well as of the digital ecosystem. Through this exciting partnership, we aim to create stand-out communication that fuels engaging conversations with our customers."

The Dentsu India Group acquired 80 per cent stake in Webchutney, one of India's leading digital agencies, in 2013. With this deal, Dentsu bought Capital18's stake in the agency. Capital18 was a majority shareholder in Webchutney.

Dentsu India became a 100 per cent subsidiary of Dentsu Inc., Tokyo in 2011. It comprises four independent, full-service advertising agencies - Dentsu Communications, Dentsu Marcom, Dentsu Creative Impact and Taproot India; a media arm – Dentsu Media; and digital agencies - Webchutney and Dentsu Digital.