Havas wins DS Group's Tansen account

Tansen is a pan masala brand that is looking to foray outside the Madhya Pradesh market, where it is currently available.

DS Group, a multi-diversified conglomerate, has appointed Havas Worldwide as its integrated communications partner for its pan masala brand Tansen. The brand is a saffron-blended pan masala which has recently launched a sub-brand Tansen Blues, to cater to a semi-premium segment of the market. Presently the brand is available in Madhya Pradesh and will be made available in other states shortly.

Confirming the development, associate vice president (marketing) in charge of the Tobacco, Mouth freshener and Confectionery division of the DS Group, Rajeev Jain, says, "We liked the quality of their creative thinking. It is evident from the nature of their ideas that Havas Worldwide is a new-age agency. Tansen is a crucial brand for us, and we are happy to have found just the right partner for it."

Nirmalya Sen, chief executive officer of Havas Worldwide India, states, "The DS Group has grown in leaps and bounds in the last decade on the back of a culture of innovation and an unwavering commitment to quality. And we aren't just delighted, but proud to partner this Indian powerhouse. Rajnigandha is a class act to follow, and our challenge will be to help the DS Group create another market leader, this time in the mass end of the market."

The DS Group claims to have a turnover of more than Rs. 6500 crore and has presence in sectors such as F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro Forestry, Rubber Thread and Infrastructure. The group has also entered into the Dairy and Confectionery segments.

Havas Worldwide India is an integrated communications company with digital at its heart. In India, its clients include Reckitt Benckiser, Microsoft, Uninor, Sanofi, HDFC Bank, Sony Six, Indiatimes, Del Monte and BPCL. Recently, Havas Worldwide India became the first Indian agency to win a Grand Effie at the Asia Pacific Effies.