Rediffusion Y&R bags the Everest Building Solutions account

The mandate will be handled out of the agency's Delhi office.

Rediffusion Y&R has won the creative mandate of building solutions company Everest. The mandate will be handled out of the agency's Delhi office.

Everest Building Solutions has a strong presence in the country for over 79 years and it provides building solutions for all. Everest products are retailed in 6000 points across India and exported in high volumes to Asia, Africa, Australia and Europe.

Speaking about the development, Manish Sanghi, managing director, Everest Industries, says, "In-depth domain knowledge and innovative ideas of the team at Rediffusion Y&R made us choose them as our creative agency. The agency's understanding of our business gave us the confidence on their plans and commitment to take brand Everest to the next level. Together, we hope to make Everest a high value brand in all categories of the building solutions space that we operate in."

Commenting on the win, group president, Rediffusion Y&R, Dhunji Wadia, says, "It is always exciting when new clients put their faith in our agency. The team is proud and looking forward to do some exciting work."

Suman Varma, head of operations, Rediffusion Y&R North, adds, "We are delighted with the win and hope to live up to the client's expectation."

Rediffusion Y&R North's client roster includes Videocon, Virgin Atlantic, Xerox, Paras Dairy, IFFCO, JX Nippon, Godfrey Philips and Hotels.com, among others.