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afaqs! Creative Showcase: Breaking the Ice

afaqs! news bureau and afaqs!, New Delhi
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afaqs! Creative Showcase: Breaking the Ice

Coca-Cola's new ad features actors Siddharth Malhotra and Alia Bhatt as groom and bride. The new TVC depicts Bhatt's 'bidaai' while the couple is seen in an awkward situation trying to break the ice. Eventually, they find comfort with each other over a bottle of Coca-Cola which helps them stir up a conversation, adding 'it's a great ice-breaker too' to the list of many good things that can be associated with the beverage brand.

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Coca-Cola advertising Alia Bhatt The Coca-Cola Company Siddharth Malhotra
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