Den Networks initiates creative pitch in Delhi

Dentsu is the incumbent agency on the account.

Multi-system operator Den Networks has initiated a creative pitch in Delhi. The pitch process, that started three weeks back, is underway and the result will be announced in 10 days, informs a senior official from the company.

The pitch is not on a campaign or project basis. The selected agency will work on the integrated campaign for the company, covering all mediums of print, television, OOH and digital.

The mandate of the agency will be to revisit the brand architecture.

Currently, Dentsu is the incumbent agency handling the company's broadband business and Delhi Dynamos (an Indian Super League football franchise, owned and operated by Den Networks).

Den is a leading cable TV distribution company which claims to reach an estimated 13 million households in over 200 cities, across 13 key states in India. It is present in Delhi, Uttar Pradesh, Karnataka, Maharashtra, Gujarat, Rajasthan, Haryana, Kerala, West Bengal, Jharkhand, Bihar, Madhya Pradesh and Uttarakhand. The company has partnered with leading international manufacturers like Cisco, Skyworth and Kaon to source set-top boxes.

Apart from cable television, it also provides broadband services and launched its premiere high definition video service, Den HD, in 2012.