L&K Saatchi & Saatchi wins Siemens' creative mandate

The agency's Mumbai office will manage the account.

BSH Home Appliances has awarded the creative mandate for its brand Siemens Home Appliances to L&K Saatchi & Saatchi India, following a multi-agency pitch. The agency's Mumbai office will manage the mainline creative services for the high-end home appliances company which has been operational since 1997.

BSH is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. In India, BSH operates in both the built-in and free standing categories.

Anil S Nair, CEO and managing partner, L&K Saatchi & Saatchi, says, "Siemens is a much respected brand in the home appliances category, and we are honoured that they have chosen us to be their creative partner. We hope to work closely with the marketing team to strengthen their leadership in the premium segment in the coming years."

On choosing L&K Saatchi and Saatchi, Bhavya Shah, head of brand marketing, BSH Home Appliances, comments, "We, as a company, are driven by innovation and cutting-edge technology, and Saatchi & Saatchi matched our expectations on scale, experience and the same drive to redefine the market. We are positive that this partnership will help us strengthen our position in India and go on to redefine Indian homes."

Founded in 2004, Law & Kenneth grew to become one of the leading independent agencies in India. In early 2014, Law & Kenneth integrated with Saatchi & Saatchi India, which is a part of Publicis Groupe, to create a new entity - L&K | Saatchi & Saatchi.

It operates in four cities - Mumbai, Delhi, Kolkata and Chennai - and has approximately 359 employees. Other than mainline advertising, it has specialised service units such as Digital L&K Saatchi & Saatchi, Design L&K Saatchi & Saatchi, Ngage L&K Saatchi & Saatchi and Saatchi X. These units specialise in an array of marketing communication services from digital and social media to retail marketing, promotions & activation.

Some of the agency's clients include names like ITC, P&G Renault, Dabur, TATA AIG, Hero Motocorp, Emirates, Godrej Interio, Jockey, Times Now, Reliance, Idea Cellular, Kent, Exide Life Insurance, Barista Coffee, Carlsberg, Novartis and HSBC.