Sanju Menon appointed VP, Leo Burnett Mumbai

Menon joins from Rediffusion Kolkata and will now lead the Bajaj business nationally.

Leo Burnett has appointed Sanju Menon as vice president for the Mumbai office. Menon will lead the Bajaj business nationally, taking charge of both strategy and account management.

Welcoming him on board, Saurabh Varma, CEO, Leo Burnett India, says, "Sanju is extremely passionate about strategic thinking and providing business solutions. His ideology is in sync with that of Leo Burnett's (HumanKind) philosophy that is to delight clients with integrated ideas that are based on human truth. Apart from leading the advertising mandate, Sanju will deliver solutions for Bajaj across functions, namely - shopper & retail, activation, branded content, website development & maintenance, social and search. He will play the role of an integrated lead, managing all these functions to build the strong narrative. In addition to this, he will lead a multi-disciplinary team and manage the newly established communications command called 'Play' for Bajaj."

Menon joins Leo Burnett from Rediffusion Kolkata where he served as the branch head. He joined the agency as a brand associate in 2007 and grew to the position of business head in 2011, before moving on to head operations from 2013.

On his appointment, Menon says, "If you want to make breakthroughs to reach the stars, it is best that you board a ship that has already started its journey in that direction. Institutions often get mired in stereotypical ways of working. Leo Burnett, however, has embraced modern approaches in business and creative methods that inspire innovation. The agency has embarked on the journey to be the best integrated agency, and I'm truly excited to be a part of this journey. Interactions with Saurabh and Nitish have given me an idea of Leo Burnett's ways of providing brand solutions, and I hope to uphold those values."

An avid drummer and a keen traveller, Menon started his advertising career with SN Design in 2005, and a year later, joined Bates 141 as brand executive. In a career spanning more than ten years, he has worked on brands across categories, namely Eveready, Lafarge, Berger, Anandabazar Patrika, PC Chandra Jewellers and Spencer's Retail.