Cheil wins retail mandate for Timex

Cheil Gurgaon will work on retail expansion and visual merchandising for the company.

Cheil India has bagged the complete retail expansion and visual merchandising mandate for Timex Group India.

Cheil Gurgaon, which is the agency's regional headquarters for South West Asia, will work on the account.

Anupam Mathur, head, sales and marketing, Timex Group India, says, "... The decision to extend our partnership was based on the effective and award winning work that Cheil has delivered over the years. We believe their strategic thinking and performance-based approach will play a crucial role in Timex's journey, and we look forward to their positive contribution to our business."

Recently, Cheil India and Timex won some noteworthy accolades, including a Gold award for merchandising at the In-Store Asia Awards (work included branded windows and shelf displays to showcase the Indiglo night-light technology) and an award for 'Impactful Retail Design & Visual Merchandising' at the Asia Retail Congress, 2015.

Girish Nalavade, senior vice president and head of retail, Cheil India, adds, "... In today's competitive market, it is essential for a brand to identify a good partner who can help realise its expansion and growth plans with optimal spends... we strive to achieve this with the highest level of performance in the areas of innovative design and deployment. "

Cheil was recently in the news because its chief creative officer Nima Namchu and chief strategy officer Atishi Pradhan resigned.