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afaqs! Creative Showcase: From sentimental to practical

afaqs! news bureau and afaqs!, Mumbai
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afaqs! Creative Showcase: From sentimental to practical

Tanishq moves away from its sentimental storytelling and instead focusses on quality checks, features and benefits of shopping with it. In four different ad films, it sweetly narrates stories weaved around a not-so-steep making charge, the possibility to check for quality on the Karat meter, getting the best exchange value, as well as the correct pricing for gold. The spokespersons this time are the sales personnel from various Tanishq stores across the country.

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Titan Industries Tanishq
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