Lowe to create FabFurnish's next TVC

FabFurnish has set aside 20 per cent of its total marketing spends for ad campaigns this year.

Lowe Lintas Delhi has won the creative duties for FabFurnish.com's upcoming TVC. The agency was appointed on the basis of its track record of having worked on a variety of brands in the e-commerce spectrum and a clear demonstration of having understood the marketing objectives of leading online retailers.

Vikram Chopra, CEO and co-founder, FabFurnish.com, says, "Since our last campaign, the brand has grown three-fold. We are excited to have Lowe Lintas as our creative partner at such a crucial stage in our journey. With this television commercial, we hope to reach out to an even bigger audience and add value to our ever-expanding brand."

The brand campaign and TVC will kick off a strong social message for FabFurnish. The TVC is under production. FabFurnish has set aside 20 per cent of its total marketing spends on ad campaigns this year, and plans to do a 360-degree promotion of its upcoming TVC, to be launched later this month.

"Our association with Lowe Lintas has helped us in building an effective communication strategy. Although much can't be revealed at this point, this TVC is indeed a creative way to communicate our vision of making a home beautiful and welcoming. It will definitely be different from the other ads being screened these days," explains Shilpi Shukla, communications head, FabFurnish.com.

Adding to this thought, Naveen Gaur, president, Lowe Lintas, says, "The Indian e-market is at an exciting stage, and we are giving FabFurnish an interesting personality. We're working towards developing a brand that the consumers will get to see and interact with."

Founded by Vikram Chopra and Mehul Agrawal, FabFurnish.com aims to glorify its target group through this ad campaign which comprises the modern trend setters. Previously, FabFurnish.com has run successful radio campaigns, in addition to the 'Fimagination' campaign.