Kavita Sadana appointed group account director, DDB MudraMax

Sadana will handle the Ahmedabad operations and business of the agency.

Kavita Sadana has been appointed as group account director, DDB MudraMax. Sadana will be spearheading DDB MudraMax's Ahmedabad operations and businesses, including experiential, media, outdoor and retail.

Sadana brings to the table over two decades of experience in the marketing communications industry. She comes with a multi-dimensional background of working across platforms and sectors with organisations from media publishing, entertainment and advertising functions. She started her career with Asian Age, where she worked in the marketing team, and in her last stint, she headed the team at Freihert Mydia, Ahmedabad. Sadana's experience includes working at strong and innovative organisations like Radio City, Amagi Media Labs and Fun Multiplex.

On joining DDB MudraMax, Sadana says, "Ahmedabad and Gujarat contain clients who are mostly entrepreneurs and owners. They prefer a single window solution from their partner agency. Hence, offering all the four services under a single identity will be our biggest strength. This market operates on a lot of trust and DDB MudraMax enjoys the finest reputation here. With this combined advantage, we can surely look at excellent business volumes and putting DDB MudraMax - Ahmedabad as a strong player on the national map. I am very proud to be associated with the agency, and I look forward to working under the leadership of Sathyamurthy and Mandeep."

Mandeep Malhotra, president and head, DDB MudraMax, says, "It's great to have Kavita on board. Other than her experience, she brings a lot of joy and pride in working with great perseverance and professionalism. We are looking forward to her contribution in making the Ahmedabad office a rocking and self-sustaining one."

Adding to this, Sathyamurthy Namakkal, president, DDB MudraMax-Media, says, "She is an excellent addition to the team and fortifies our team in the Gujarat market."

DDB MudraMax comprises four disciplines - Media, OOH, Retail and Experiential. It provides multi-specialty expertise to help build brands in the age of convergence and complex consumer dynamics. MudraMax offer "ideas based" touch point-agnostic solutions across TV, Print, Radio, Cinema, Digital (including Mobile), Out-of-Home, Retail, Activation, Events, Bottom of the pyramid (Smaller emerging towns, Rural), Sports, Music, Youth and Entertainment.

DDB MudraMax Media Unit's client roster includes ACC, Aircel, Amway India Enterprise, Ashok Leyland, Bank of India, Bata India, Bharat Petroleum Corporation, Book My Show, Carrier Midea and SBI.