Radio Mirchi partners with Goafest for Radio Abbys

The awards are spread across 19 categories such as financial services, retail, F&B and healthcare advertising.

After successfully honouring the best in radio advertising for 11 years through its Mirchi Kaan Awards, this year, Radio Mirchi has partnered with Goafest to present the Radio Abbys. The partnership will continue for three years.

Radio Abbys by Radio Mirchi is scheduled today and will acknowledge the contribution of individuals and organisations that have created innovative radio campaigns. There is no change in the format of the awards.

Confirming the partnership, Mahesh Shetty, COO, ENIL, says, "Goafest is one of the most anticipated events in the industry as it brings together the biggest names of Indian advertising on one platform. It is the largest industry awards function and the right place to showcase creative work on radio in front of the peers. Radio as an advertising medium is growing exponentially, and we are very happy to be partnering with Goafest."

For this event, Radio Mirchi along with McCann conceptualised a campaign titled #MirchiRadioKing on social media.

As a prelude to the announcement, engaging videos on Radio Mirchi's YouTube page were rolled-out urging ad gurus to unleash the 'Radio King' in them, and be prepared to be acknowledged and lauded at Goafest's Radio Abby.

Further, for the first two days of the festival, Radio Mirchi will request ad gurus to wear the King's crown, take a selfie and upload it on social media with the hash tag #MirchiRadioKing. The best selfie will be awarded with an all-expenses-paid, one-day extended stay in Goa.

The awards are spread across 19 categories. Gold, Silver and Bronze awards will be presented across various categories encompassing a range of financial services, retail, F&B and healthcare advertising, amongst others.

Apart from these, Radio Craft awards will also be presented for Original Music Score, Voice Performance and Writing, Innovation.

Radio Mirchi is a brand owned by Entertainment Network India and operates across 32 cities in the country.