Marching Ants wins creative mandate for Imagica

Leo Burnett is the incumbent agency on the account.

Mumbai-based creative agency Marching Ants has bagged the creative duties for Adlabs Entertainment's Imagica, Aquamagica and Novotel Imagica. Leo Burnett is the incumbent agency on the account.

Confirming the win, Joy Ghoshal, director of marketing and creative concepts, Marching Ants, says, "We are extremely proud to be associated with all the Adlabs brands. Telling compelling visual stories has always been the strength of Marching Ants. We are looking forward to creating some memorable and effective work for Imagica and making it the leading entertainment destination in the country."

Commenting on this development, Harjeet S Chhabra, CMO - Adlabs Entertainment, says, "Imagica is an experience that is difficult to be described just in words or one piece of visual art. Marching Ants brings in their unique talent of being able to create a larger-than-life imagery through key art. Their strategic understanding of our business, coupled with the knowledge of driving in consumer intent through visual imagery, made us collaborate with them."

Under the mandate, Marching Ants will create campaigns that will enable the brand attain top-of-mind recall, and conceptualise ideas for TV, print, radio as well as out-of-home media.

Marching Ants is a full service creative agency. It has delivered over 400 campaigns and won various awards in the past 13 years. Some of Marching Ants’ corporate brands include Bindass, Jack and Jones, VeroModa, Only, Prime Focus Technologies, Fun Cinemas, Eros Now, to name a few. Marching Ants is also the largest Film Publicity company in Bollywood. Clients from the film industry include Fox Star, Dharma Productions, Balaji Telefilms, Viacom, Nadiadwala Grandsons, Eros, UTV Motion Pictures, Illuminati, to name a few.