Carat wins Popees Baby Care business

Carat won the account in a multi-agency pitch.

Dentsu Aegis Network's independent media communication specialist, Carat, has bagged the media mandate for Popees Baby Care products.

Carat won the account in a multi-agency pitch.

According to Joydeep Raha, senior VP - Carat South, "We are delighted and honoured to have Popees on board as our esteemed client. Our Carat Kochi team, led by Ananth Narayan, did a remarkable job in demonstrating customised solutions in line with their tasks. We look forward to partnering with Popees to take them to new heights in the future."

Kerala-based Popees Baby Care manufactures natural clothing for newborns and kids in the age group of 1-6 years. Carat will handle the account from its Kochi office. The company, which was founded by Shaju Thomas in 2005, has various brands under its portfolio including Ourkids, Pomees, Junior Popees and Vanchris.

Shaju Thomas, managing director of Popees Baby Care, says, "We welcome Carat Media to the Popees family as we look forward to making brand Popees more reachable to our customers, keeping the vision of the company intact. Carat's differentiated media approach made us re-think about our overall media strategy, and we decided to make our journey along with the dedicated Carat team."

It is pertinent to note that Carat has been winning a spree of accounts, with Sony India, Dixcy Scott and Garuda Foods being added to its kitty just a week back.