Infectious wins creative mandate for Charak Pharma

The Mumbai-based agency will look after the company's positioning and communication requirements.

Infectious has won the creative mandate for Charak Pharma, a global leader of herbal healthcare.

The Mumbai-based creative agency, started by Nisha Singhania and Ramanuj Shastry, will be responsible for the healthcare company's positioning and communication requirements. The team will also look at brands within the Charak Pharma Group, including Moha - a new range of natural beauty products.

Shastry, co-founder and director, Infectious, says, "Creating a beauty brand from scratch is one of the rarest joys of advertising. Thank you, House of Charak."

Charak Pharma has been a leader in the herbal healthcare business, since the last six decades, internationally. It is present across more than thirty countries worldwide, including UK, Greece, Bulgaria, Ukraine, Portugal, Uzbekistan and Algeria.

Singhania, co-founder and director, Infectious, says, "Natural is gaining momentum and increasingly consumers are rejecting artificial. Charak Pharma is one of India's leading Ayurveda brand, and it is our pleasure to partner them."