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afaqs! Creative Showcase: In 'Lighter' Vein

afaqs! news bureau and afaqs!, Mumbai
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afaqs! Creative Showcase: In 'Lighter' Vein

In the new campaign, Cadbury Perk tries to showcase the lightness of the chocolate-coated wafer through the use of 'light humour'. It shows actor Alia Bhatt and her friend playing a harmless prank on a shopkeeper by asking him to keep an eye on a car. However, it is soon revealed that it is not their car at all and they have a good laugh at the ensuing situation.

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