afaqs! Creative Showcase: Men respond to Ariel #ShareTheLoad ad

The brand claims that 5,02,187 men have pledged to share the load of laundry.

In a hilarious 30-seconder, male consumers have responded to Ariel's recent #ShareTheLoad campaign by pledging their support to divide the laundry task. The peppy song 'Dhona dhona dhona, for my shona' shows young male partners across households doing laundry in true 'men will be men' style. While they toss, shoot and goal the dirty laundry in the washing machine, the brand asks viewers whether they have pledged to share the load yet.