Rediffusion-Y&R wins Tata Power account

The development follows a multi-agency pitch.

Tata Power, leading integrated power company, has awarded its creative duties to Rediffusion-Y&R. The company completed 100 years of operations on February 9, 2015; Rediffusion will be tasked with working on an integrated campaign to commemorate the milestone. The agency's Mumbai office will work on this campaign.

The centenary celebrations have already begun. At a recently held event, Cyrus Mistry, chairman, Tata Power and Tata Group, unveiled a new logo that captured the company's 100 year-long service to the nation, the service of 'Invisible Goodness'. Tata Power has also announced a series of special initiatives to felicitate its stakeholders.

Commenting on the win, Neville Medhora, vice president, Rediffusion-Y&R Mumbai, says, "A 100 year celebration is a momentous occasion and we are very proud to be part of it. Tata Power has a strong value system and our job will be to celebrate that."

Shalini Singh, head, corporate communications, Tata Power, says, "... we are happy to have partnered with Rediff as our creative partner. We are confident that with their innovative approach and creative solutions, they will enable us to drive impactful media presence across our audience segments this centenary year."

Tata Power was established in 1915.