Rediffusion Y&R wins India Today Group's creative mandate

The account will be handled out of agency's Delhi office.

The India Today Group has awarded its creative mandate to Rediffusion Y&R following a multi-agency pitch that happened in Delhi. The agency's Delhi office will handle the account.

The mandate is to be the media group's creative partner for their boutique of magazines and increase brand salience. Prior to Rediffusion, the media company's internal team was handling the creative duties.

The Group has more than 36 magazines, including editions of leading international titles. Apart from its flagship magazine, India Today, the other publications from the group include Business Today, Money Today, Cosmopolitan, Men's Health, Women's Health, Auto BILD, Reader's Digest, Harper's Bazaar, Prevention, Good Housekeeping, India Today Travel Plus, Design Today, Gadgets and Gizmos and Golf Digest India.

The group also runs four leading 24-hour news channels, including the largest Hindi news channel, seven radio stations, a newspaper, a consumer e-commerce shopping portal.