DDB Mudra North to handle Pan Bahar's creative duties

The agency won the account after a multi-agency pitch. There was no incumbent agency on the account.

DDB Mudra North has won the creative duties of Pan Bahar. The agency won the account after a multi-agency pitch. There was no incumbent agency on the account. Also known as 'The Heritage Pan Masala', Pan Bahar has been around for over 50 years. The brand claims to have a strong foothold amongst consumers, with products like Pan Bahar, Pan Bahar Crystal, Bahar, Begum, Dilruba, Wah and Natkhat.

Akhil Jain, CEO, Pan Bahar says, "We look forward to a fruitful, enduring legacy between Pan Bahar and DDB Mudra North. We are excited about seeing what DDB Mudra North, a giant among advertising agencies, has in store for us." On winning the account, Sambit Mohanty, creative head, DDB Mudra North, comments in a press release, "Pan Bahar is a brand that literally invented the pan masala category. It feels great that they have reposed confidence in us for the road ahead. It's a big responsibility and we look forward to creating some really memorable communication."