Bang in the Middle wins Dynel LED Lights' Creative Mandate

The agency will handle brand's integrated duties across mediums.

Dynel, a homegrown brand of LED lights, has awarded its communication mandate to Bang in the Middle following a multi-agency pitch. The agency will handle the brand's integrated duties across digital and traditional mediums.

The company is aggressively planning to build its franchise in India. It will launch a range of differentiated LED lamps across spectrum of residential and commercial applications.

Prithvideep Singh, brand lead, Dynel, says, "We have spent a long time perfecting the technology for Indian conditions and our range of products is very innovative. In Bang in the Middle we have found the partner that will help us in establishing our brand in this new emerging market."

Naresh Gupta, managing partner, Bang in the Middle, states, "LED lamps is the category of today, and we are thrilled to be on board with a brand that is future thinking. The challenge of creating an Indian brand in this fast expanding market is a great challenge to face. We hope to make Dynel the mainstream lighting solution brand."

Dynel is a division of Continental Device India, is a pioneer manufacturer of silicon semiconductor chips and devices since 1964.

Band In the Middle is Gurgaon based agency that handles clients including Jabong, Dulux, Diva'ni, Vimal, Zee News, Zee Business, Oxolloxo, Vimal, Delhi Airport, Freecultre, Bhima Boutique among other brands.