Famous Innovations bags Wildcraft's Creative Mandate

The agency will be responsible for carrying out the brand's ATL and BTL activities.

Famous Innovations has bagged the creative duties of outdoor and adventure gear brand, Wildcraft. The account was awarded earlier this month following a multi-agency pitch involving seven agencies. The agency will be responsible for overall ATL and BTL activities.

On the appointment, Simeran Bhasin, CMO, Wildcraft, says, "We chose Famous because of their enthusiastic, infectious energy and innovative creative approach. It's a partnership of two companies with tremendous potential, and we are excited about the work to come."

Raj Kamble, founder and CCO, Famous Innovations, adds, "It's an honor to work on Wildcraft, it being the first and largest brand in the category in India. Having a blank canvas and a focused vision means that there is great scope for innovation, both in communication and in other aspects of brand building."

Famous Innovations recently launched a multi-platform campaign for Raymond. Their other clients include Mahindra, Titan, Miller, Lakme Salon, Piramal, Movies Now, Romedy Now, Forbes India, Vadilal Ice-creams among others.