Rediffusion Y&R wins Moods Condoms' creative duties

The account will be handled by the agency's Chennai office.

Moods condom brand from the stable of HLL Lifecare (a public sector undertaking) has awarded its creative mandate to Rediffusion Y&R. The account was awarded following a multi-agency pitch. RK Swamy BBDO is the incumbent agency on the account.

The immediate mandate for the agency is to make the legacy brand relevant for today's youth.

Commenting on the win, Amitava Sinha, chief operating officer, Rediffusion Y&R says, "Moods is undoubtedly an iconic home grown brand and a definite pioneer in its category. Moreover, as we speak, the category itself presents very interesting communication opportunities given the rapidly changing social mores with regard to relationships and sexuality."

Moods Condoms came into existence in mid-1968. The brand operates in the premium segment. It is present in many overseas markets in nearly 30 countries such as Africa, South America and UAE and is soon to launch in the UK and the US.